Hi, and welcome to the studio ✨
I’m genuinely excited to collaborate with you and capture the essence of your brand in our upcoming photoshoot.
My goal is for us to be fully aligned — creating a space that feels both productive and creatively inspiring.
While I’ll guide you through every step of the process, preparation plays a vital role in shaping the outcome.
The more clarity we bring in advance, the more authentically your story can unfold through the lens.
The more clarity we bring in advance, the more authentically your story can unfold through the lens.
This guide will help you arrive at our consultation with clear expectations, personal insights, and a shared vision for what we’ll create together.
Thank you for your commitment to making this partnership a success.
Let’s begin the conversation that will lay the foundation for remarkable imagery — a visual reflection of your brand’s unique essence.
Let’s begin the conversation that will lay the foundation for remarkable imagery — a visual reflection of your brand’s unique essence.
Warm regards,
Dana Goshen
Dana Goshen
Building a strong personal brand begins with clarity — knowing who you are, what you stand for, and how you want the world to see you.
This guide walks you through the essential steps to prepare for your personalized photoshoot so that every image feels authentic, strategic, and accurate to you.
1. PERSONAL CUSTOMIZATION
Let’s begin by uncovering the heart of your brand.
Who are you, and what do you do?
Who are you, and what do you do?
Share your role in your field, your insights, and what truly matters to you.
These values form the foundation of your visual presence — they are the essence we’ll translate into imagery.
2. TARGET AUDIENCE
Describe your ideal audience — the people you most want to reach and resonate with.
Think about their professions, locations, interests, and personality traits.
Think about their professions, locations, interests, and personality traits.
Understanding their preferences and values will help us tailor the visuals to captivate and connect authentically.
3. VISUAL DIFFERENTIATION
This is where your individuality shines.
What makes you different in your industry?
What makes you different in your industry?
It could be your style, philosophy, innovation, or the challenges you’ve overcome.
Showcase visuals, colors, and moods that reflect your brand’s identity — those unique details are your signature.
Showcase visuals, colors, and moods that reflect your brand’s identity — those unique details are your signature.
4. PROMOTIONAL MESSAGES
Your imagery should evoke emotions and qualities that align with your brand’s purpose.
If innovation and creativity define you, your photos might express movement, curiosity, and a forward-thinking spirit.
If innovation and creativity define you, your photos might express movement, curiosity, and a forward-thinking spirit.
We’ll shape these messages together, ensuring your visuals communicate the right story to your audience.
5. PLATFORM ALIGNMENT
Consider where your photos will live— on the website, on social media, in presentations, or in marketing materials.
Each platform may require a slightly different tone, but consistency is key.
Together, we’ll craft a visual language that feels cohesive across every touchpoint.
6. EFFECTIVE PERFORMANCE
Reflect on what makes you feel most confident.
What environments allow you to feel natural, grounded, and expressive?
What environments allow you to feel natural, grounded, and expressive?
We’ll plan poses and settings that align with your story, so the shoot feels effortless and genuine to who you are.
7. WARDROBE AND STYLING
Choose outfits that reflect your brand’s tone and color palette.
If your brand leans toward elegance, soft textures, neutrals, and refined details may suit best.
For bold, creative energy — patterns or statement pieces can reinforce that vibe.
If your brand leans toward elegance, soft textures, neutrals, and refined details may suit best.
For bold, creative energy — patterns or statement pieces can reinforce that vibe.
8. LOCATIONS AND SETTINGS
Every location tells a story.
Would an urban backdrop, studio environment, or natural landscape best convey your message?
The correct setting visually anchors your brand and enhances emotional impact.
Would an urban backdrop, studio environment, or natural landscape best convey your message?
The correct setting visually anchors your brand and enhances emotional impact.
9. PROPS AND ACCESSORIES
Small details make a big difference.
Consider meaningful items — tools of your trade, favorite books, flowers, or technology — that subtly symbolize your identity or field.
These visual cues enrich your storytelling.
Consider meaningful items — tools of your trade, favorite books, flowers, or technology — that subtly symbolize your identity or field.
These visual cues enrich your storytelling.
10. TIMELINE AND COORDINATION
We’ll plan your photoshoot to be a seamless, enjoyable experience — from concept to final delivery.
This includes scheduling hair, makeup, and styling (if desired) to ensure everything aligns perfectly with your vision.
This includes scheduling hair, makeup, and styling (if desired) to ensure everything aligns perfectly with your vision.
For clients choosing the AI-based portrait experience (packages coming soon), reservations must be made in advance to allow for customization.
Please note that the schedule may vary depending on studio activity and availability.
Please note that the schedule may vary depending on studio activity and availability.
CONCLUSION
By exploring these aspects together, we’ll create a personalized photography experience that captures your brand’s soul — imagery that feels timeless, professional, and distinctly you.
I’m here to guide you through every step and make this process enjoyable and meaningful.
Photography packages are available on my website — along with answers to frequently asked questions about commercial photography sessions and collectible fine art prints.
If you’d like to discuss your vision or explore next steps, I’d love to connect.
Let’s capture your uniqueness — authentically and beautifully.
Let’s capture your uniqueness — authentically and beautifully.
Warmly,
Dana Goshen
Dana Goshen
Thank you!
Fashion Designer Dorin Frunkfurt at her home, Tlv
